Park Hyo Shin As Ambassador of “2012 Korea-Japan Korea Brand & Japan Korea Brand & Entertainmen

Park Hyo Shin As Ambassador of “2012 Korea-Japan Korea Brand & Japan Korea Brand & Entertainmen

Park Hyo Shin and korean kpop group JYJ has been chosen to be the ambassador for “2012 Korea Brand & Entertainment Expo (KBEE)”.

This is the 3rd event of the large-scale Hallyu (Korean Wave) expo “Korea Brand & Entertainment Expo (KBEE)” held overseas, hosted by the Ministry of Knowledge Economy and the Ministry of Culture, Sports and Tourism, and supervised by the Korea Trade-Investment Promotion Agency (KOTRA) and the Korea Creative Content Agency (KOCCA).

As the ambassador of this event and as the most loved “Hallyu-Star” in both Korea and Japan, Park Hyo Shin and JYJ are anticipated to be the icon of both harmony and exchange between the two nations.